Accenture has entered an agreement to acquire New York-based ad tech firm Adaptly, according to news shared with Marketing Dive. Financial terms of the deal were not disclosed. Adaptly will be folded ...
Ad agency Droga5 recently helped create a commercial that showed a popular Bud Light ad mascot being mauled by a character from HBO’s “Game of Thrones.” Now much of Madison Avenue is wondering if ...
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