In December, JUICE Mobile spun off its beacon network into a standalone ad tech company called Freckle IoT. Already the largest beacon network in the Canada marketplace, the company describes itself ...

Although the industry is settling on a few practical uses for beacons, primarily as a helpmate for attribution, they’re just one marketing data point among many – a tactic. “Beacons are only one piece ...

Unacast and Total Communicator Solutions have announced a partnership to retarget digital ads to shoppers based on in-store activity captured by “beacon” technologies. Consumers who opt to accept ...

Much has been written about the rise and rise of beacons, the tiny little devices placed inside stores and even phone boxes that transmit Bluetooth low-energy signals to send ad messages to consumers’ ...

Google has been experimenting with adding more information and ads to Google Maps, driving online searches to in-store purchases. The new local search ads across Google Maps will use beacon technology ...

Beacons were always good at being able to trigger a message or ad based on a consumer’s location, but now they’re being used to better predict exactly when that message should be sent. And based on ...

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NYC City Hall now wants the beacons removed, even though the city government approved the initiative. Bluetooth beacons that were discovered in hundreds of New York City payphone booths will now be ...

Buzzfeed has learned that New York City allowed hundreds of bluetooth beacons to be installed without public consultation, a decision that has roused the ire of privacy groups. Outdoor ad outfit Titan ...

Update: New York's City Hall has asked the ad company to get rid of the beacons. Public phone booths have become an anachronistic feature of urban landscapes thanks to everyone carrying phones in ...

As you travel the Web, ad trackers, beacons, and similar technologies track where you go and what you do — but there’s something you can do about it. I’ve got simple solutions that lets you kill them ...