The algorithms of ad selling/buying become more complicated and advanced these days. The modern ad market exists due to the multilayer ecosystem that consists of DSPs, SSPs, ad exchanges, ad networks, ...

Spotify is piloting a new ad exchange to enhance its automated ad services, with an initial focus on video. The initiative marks a strategic move for Spotify to compete more effectively with larger ...

AdExchanger is taking the day off for Labor Day! The daily news round-up will return September 5. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In March, the IAB Tech ...

Disney is considering selling ABC and its eight local stations. Nexstar Media Group is a possible buyer, Bloomberg reports. Disney CEO Bob Iger recently said he’s open to selling some of the company’s ...

Alphabet Inc.’s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its claim that the search giant has illegally monopolized the ad technology market. The ...

Spotify (SPOT) is launching an advertising exchange to help scale its automated ad offerings and the focus will be on video to start, Sara Fischer of Axios reports, citing three sources familiar with ...

SmartHub, a white-label ad exchange solution, has been recently updated with three new features: Adaptive Margin, Demand Booster, and Win Rate Booster. Programmatic advertising is a highly competitive ...

Bring on the online ad exchanges: several companies are looking to bring stock market efficiency to online advertising--eBay is the highest-profile of these--but smaller players like The Right Media ...

In the first expansion of the Disney Real-Time Ad Exchange, the media company is rolling out a more advanced offering for streaming advertisers featuring tech platforms run by Google and The Trade ...

The last five years have seen an explosion in search advertising, with spending nearly doubling year-over-year to reach more than $8 billion in 2007, according to Thomas Weisel Partners. During the ...

According to Pixalate's data, Magnite and Google Ad Exchange lead SSP direct access rankings across top mobile apps in North America, with both platforms reaching 100% on the Apple App Store ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.