To coincide with the 2024 NBA All-Star Game, Adidas is throwing it back to the first sneaker Kobe Bryant ever wore for the occasion. The Adidas Crazy 8, Bryant’s first signature sneaker from 1997 ...

Adidas continues to sign some of the most lucrative deals with athletes, including legends from both basketball and soccer.

Damian Lillard made his triumphant return to The Bay this All-Star Weekend, and adidas made sure to welcome him home properly ...

Long before Los Angeles Lakers legend Kobe Bryant adopted the "Black Mamba" nickname and built a sneaker empire with Nike, the seeds for his alter ego were planted during his adidas tenure.

The 2003 NBA All-Star Game may have been one of the league’s most star-studded events featuring players like Allen Iverson, Michael Jordan, and Tracy McGrady for the East and the likes of Kevin ...

Star Wars‘ pun-driven annual holiday is getting an assist from Adidas and a Japanese art gallery for a collection of three sneakers releasing this week. The Superstar XLG, a remix of the classic shell ...

Last week, Timberwolves All-Star Anthony Edwards produced one of the most viral sports moments of the year, a one-handed slam dunk over Utah forward John Collins that was instantly titled the best ...

Adidas has released a new collection celebrating “The Mandalorian,” bringing joy to “Star Wars” fans. While most of the products are geared towards children and youth, a pair of men’s sneakers are ...

The start of the 2024 NFL season is still months away but Adidas is bolstering its athlete roster now. The German athletic giant announced Tuesday that it has signed Dallas Cowboys star Micah Parsons ...

Top-ranked 2026 wide receiver recruit Tristen Keys, already signed with Adidas, is considering flipping his commitment from LSU to Tennessee, an Adidas school starting in 2026. Tennessee's 10-year ...

Damian Lillard made his triumphant return to The Bay this All-Star Weekend, and adidas made sure to welcome him home properly. The nine-time NBA All-Star, an Oakland native, hosted an exclusive ...