Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. Ancestry.com can ...

Genealogy and DNA-testing behemoth Ancestry.com is selling 75% of itself to alternative asset manager Blackstone Group, according to a report from Bloomberg. The total deal is valued at $4.7 billion ...

When we first wrote this article, it compared 23andMe and Ancestry. Since then, 23andMe has experienced a data breach, a subsequent lawsuit, board members' resignations and layoffs amidst financial ...

Consumer genetics and genealogy company Ancestry announced a new feature, called SideView, that will give customers information about which bits of their DNA — and which parts of their ethnicity — ...

Ancestry.com apologized Thursday for a controversial advertisement published to its YouTube channel earlier this month. The ad appeared to show a white man trying to convince a black woman in what ...

Ancestry has long appealed to people eager to learn about their family roots. Now the company known for its popular DNA kits is diving into a new area of discovery – health. Tuesday, Ancestry launched ...

Add Yahoo as a preferred source to see more of our stories on Google. What happens if hackers expose your ancestry data — or even your DNA records? (Getty Images) (Westend61 via Getty Images) Millions ...

A really awesome thing about being black is that ancestry can be very unclear because of, you know, slavery. Enter DNA kits. In 2013, I sent over my spit kit to 23andMe. After a couple of weeks, ...