Apple, Siri and Gemini
Digest more
Apple software chief Craig Federighi has taken control of Apple's AI teams, and the move to using Google's Gemini tech is a preview of bigger Apple Intelligence changes to come.
Apple has restructured its artificial intelligence strategy under software chief Craig Federighi, accelerating plans to overhaul Siri by relying on external AI models after years of internal delays and organizational friction.
I want to know if there are any proper Apple Intelligence users out there
Intelligent shortcuts, live translation, and a smarter Siri? I break down Apple's full AI suite to tell you what works, what doesn't, and what’s still coming.
Apple reportedly plans to make a major pivot with Siri in iOS 27. According to Mark Gurman at Bloomberg, Apple is developing its first chatbot with a version of Siri that will replace the existing experience. From Bloomberg’s latest report, detailing a major directional shift for Apple’s AI efforts:
Apple's new internal chatbot, Enchante, serves dual purposes — to act as an employee assistant while gathering crucial performance feedback for future Apple Intelligence features.
Apple Inc. plans to revamp Siri later this year by turning the digital assistant into the company’s first artificial intelligence chatbot, thrusting the iPhone maker into a generative AI race dominated by OpenAI and Google.