Snap Inc (NYSE:SNAP) announced the roll-out of new augmented reality experiences on Tuesday. What Happened: According to Reuters, the new features allow Snapchat users to generate more realistic ...

Snap, owner of the video messaging app Snapchat, has partnered with the Louvre on a free program called Egypt Augmented, which will give users an interactive deep dive into the museum’s renowned ...

Snapchat adds custom AI Lens creation tools, expanding generative AI features for users and creators as competition ...

Snapchat has been touting the popularity of augmented reality, particularly among younger consumers. In April, the company found in its survey of 16,000 people that 92% of Gen Z respondents said they ...

Artists, record labels, and music marketers are creating custom filters to promote songs, as augmented-reality effects take off on social media.

The new "Jeff Koons Lens" allows Snapchat users to find augmented reality versions of Koons's shiny sculptures in parks around the world. So it’s apt that works from the artist’s Banality series were ...

Snapchat’s Snap Partner Summit revealed Wednesday that they will be teaming up with Live Nation for a multi-year plan to bring custom augmented-reality experiences to over a dozen of the world’s ...

Combining Snapchat's AR platform and educational lesson plans, the new STEM module offers more interactivity for students. Credit: Snap / Inspirit The announcement is a collaboration with Inspirit, a ...

Snap's face filters and AR mirrors are moving outside of its app. Is this part of getting the world ready for a future of AR glasses? Scott Stein Editor at Large I started with CNET reviewing laptops ...