Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

emphasizes the fact that the time of the quantity of content is gone and now we need to seriously think of its quality. To create quality material, you need to have a clear marketing strategy.

Most B2B marketers know that in the age of digital sharing, “content is king”. And we also understand that the content we share is for our customers and prospects – not to talk about how great we are.

Challenges in B2B SaaS marketing include market saturation, increasing competition, and changing customer expectations. Now, buyers expect personalization, smooth onboarding, and demonstrable value.

With the mountain of competition in B2B, establishing trust with potential buyers is no easy feat. Unlike in ecommerce, where transactions are typically swift, and purchases are at far lower prices, ...

Creating a B2B content marketing strategy to target businesses is much more different than creating a B2C content strategy. One involves creating content to target the decision-makers of companies and ...

As AI floods the content landscape, differentiation now hinges on story, structure, and human judgment—according to 10 B2B ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

Putting together an effective content strategy calls for a tailored approach, executed by marketers who know what levers to pull and how to frame a story. Ask a million B2B tech marketers how to put ...

What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? The researchers found that key trends shaping B2B marketing strategy today are ...

Despite the benefits of aligning strategies, marketing and SEO managers don’t always have the same goals when it comes to promoting content, from what I have observed with clients and partners. Often, ...

Opinions expressed by Entrepreneur contributors are their own. Let’s first state the obvious — selling B2B is far more complex than selling B2C. In B2C, you’re mostly selling to an individual, which ...