B2B Marketing magazine won business magazine of the year at the PPA Independent Publishers Awards. The judges were impressed with what could be achieved from a small team, and the turnaround story of ...

In this age of multi-platform audience delivery, you might be forgiven for forgetting the power of print. This year has seen a resurgence of activity in the sector, following a couple of years of ...

The Drum, Europe's most read media and marketing title, has published its first US edition of its magazine, which will be distributed on a quarterly basis. To kick off its first print magazine in the ...

As AI floods the content landscape, differentiation now hinges on story, structure, and human judgment—according to 10 B2B ...

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...

Emerging technologies continuously drive B2B marketing. Buyer behaviors quickly shift. And long-term relationship-building grows in importance. Today, B2B marketers are figuring out how to execute ...

Influencer marketing isn’t just for direct-to-consumer brands anymore. In fact, according to a recent survey of more than 500 CMOs, three-quarters of B2B marketers are utilizing influencer marketing ...