Update, 5:45 p.m.: In a public statement shortly after this story published, Backcountry announced it is withdrawing the lawsuit against Marquette Backcountry Ski. “Backcountry has never been ...

Backcountry.com finally spoke on Wednesday, almost a week after a social media firestorm ignited by news the online retailer has been suing small business owners who used the word “backcountry” in ...

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As controversy swirls and customer outrage mounts around how Backcountry is defending its trademark, the Utah-based online retailer has potentially lost thousands of customers in its fight for the use ...