Reviews have been a cornerstone of Amazon since it introduced them on its platform back in 1995. At the time, the move was controversial, according to Rebecca Mond, head of external relations for ...

When potential buyers browse your Amazon store, the reviews they encounter can make or break their purchasing decision. Negative reviews can tarnish your store's reputation and diminish your ...

What is an author to do when his book about Amazon receives a one-star review on Amazon, written by the wife of Amazon's creator? Well, he reviews her review, of course. While laying out her lengthy ...