Florida baseball coach Kevin O'Sullivan and athletic director Scott Stricklin issued a joint apology to Coastal Carolina University and NCAA representatives for O’Sullivan’s behavior before UF's ...

Florida athletic director Scott Stricklin and baseball coach Kevin O’Sullivan issued statements on Monday apologizing for an incident that took place over the weekend during Regionals of the NCAA ...

A retro campaign uses AI to give the football legend the Bo Jackson treatment.

As the 2025 Major League Baseball season gets into full swing, you’d expect the league to use its marketing muscle to hype the heroics of its biggest stars. But its anime-style ad campaign takes that ...

When Major League Baseball introduced its "Baseball Is Something Else" campaign in 2023, it was basically reintroducing the sport to audiences who may have previously been deterred by its rules and ...

Major League Baseball All-Star is basically a week of tentpoles, and the league's broadcast partners and brands are cramming more into the tent than ever. Earlier this week, Fox announced to Variety ...