Picture all the paint color choices under the sun, and a rainbow of endless options likely comes to mind. But for Behr’s 2024 Color of the Year selection, the leading paint company has decided to go ...

From increased curb appeal to protection from pests, there are several good reasons to paint your home's exterior. Using the right exterior paint colors on your siding, trim, or even just your front ...

"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

"People have been using blues and greens for several years, and this is really that intersection of both of them," Erika Woelfel, vice president of color and creative services tells PEOPLE Sonal Dutt ...

As more millennials buy homes, Behr Paint needed a way to communicate the value inherent in its product. The approach the brand settled on included a competition series on TikTok that launched last ...

The Company's First-To-Market Innovation Combines High Performance and Durability with Environmental Benefits SANTA ANA, Calif., Nov. 3, 2025 /PRNewswire/ -- Today, Behr Paint Company announced the ...

The AI-powered paint color selection tool was named a winner at the 2025 BIG Award for BusinessAtlanta, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Today, Further, a leading data, cloud, and AI company focused ...

The Behr 2026 Color of the Year: Hidden Gem was just announced, and it’s a lush green that can be used in every room of your home. The color embraces nature, which those trying to create the perfect ...

ABKCO Records, which owns the rights to the master recordings of the Rolling Stones up to 1970, has sued Behr Paint, alleging copyright infringement over the use of the group’s 1966 song “Paint It, ...

It’s official: the Behr 2023 Color of the Year is Blank Canvas. As its name suggests, this warm, just off-white shade pays homage to the open possibilities of the present. The Behr team—who picked the ...

In a year when we all need to breathe deeply, Breezeway, Behr’s color of the year, is a tranquil, soothing pale green hue. Soft and amenable to a vast range of color pairings, the peaceful shade ...