Levi’s says Beyoncé and Shaboozey are helping it stay cool — and profitable. The denim icon reported a 7% third-quarter revenue increase to $1.5 billion, outpacing rivals even as most apparel brands ...
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Beyonce, Sydney Sweeney and a fight for relevance: How American Eagle, Gap and Levi sparked a new 'denim war'
Levi Strauss, American Eagle and Gap have leaned on A-list celebrities like Beyonce and Sydney Sweeney to drive denim sales, sparking a "denim war" in retail. The campaigns cost retailers millions of ...
(CNN) — Beyoncé might have a song titled “Levii’s Jeans,” but her connection to that particular article of clothing just got more formal. CNN — (CNN) — Beyoncé might have a song titled “Levii’s Jeans, ...
The final installment has over 1.3 million views on YouTube. According to reports, Levi Strauss & Co. saw a rise in sales in April, with the flagship brand's worldwide sales increasing 8 percent ...
Beyoncé’s work with Levi’s under the “REIIMAGINE” campaign represents a powerful blend of nostalgia and reinvention. Through a series of cinematic chapters, beginning with “Launderette,” then “Pool ...
Levi Strauss summoned the Beyhive on Monday after teasing a potential collaboration with Beyoncé in a post on Instagram. Stream Connecticut News for free, 24/7, wherever you are. The brand's shares ...
While Levi Strauss & Co. prepped its fashion-forward Beyoncé Cowboy Carter collection, its designers were quietly working on functional staples for real cowboys. Like a lot of retailers, Levi has ...
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