Lord Bilimoria speaks openly and honestly about the difficulties his company Cobra Beer faced back in 2008. The producer of one of the UK's most popular lagers, his business had grown too fast and ...
Molson Coors rescued Cobra Beer from administration late last week, picking up a 50.1% stake in the company’s UK operations. Michelle Russell looks at the deal. Cobra was forced into a controversial ...
Cobra Beer, a company founded by NRI peer Lord Karan Bilimoria, has undergone a full brand redesign to emphasise both Cobra's premium positioning and world beer credentials, whilst retaining its ...
The Cobra Beer Partnership, a joint venture between Molson Coors and the brand’s founder Lord Karan Bilimoria, says £10m will be invested in marketing the brand over the next three years to tap into ...
Cobra beer is climbing up the social ladder so fast that its founder, Karan Bilimoria, will soon be claiming that it has replaced Pimms No 1 as the essential liquid refreshment at Glyndebourne and ...
Cobra Beer, a UK-based brand, has awarded its creative duties to Euro RSCG while the media duties will be handled by MPG. The business that came to Euro RSCG following a multi-agency pitch is in the ...
Britain loves beer. This might not be good for our wallets or our waistlines, but it’s true nonetheless. And perhaps no one knows this truth more than Lord Karan Bilimoria, founder and chairman of ...
Cobra Beer has agreed a two-year sponsorship deal with the British Film Institute (BFI). The deal will see Cobra as the Official Beer of the BFI Southbank complex and all major BFI festivals, starting ...
Cobra Beer founder Lord Karan Bilimoria: it took us eight years to afford above-the-line advertising
The beer brand's gluten-free beer product has been approved and accredited by Coeliac UK and for now is focused on off-trade customers. The Drum spoke with Lord Karan Bilimoria to find out the idea ...
Brewing giant Molson Coors’ Cobra Beer brand is helping pubs and restaurants offer a deal similar to the Government’s discount meals scheme. Pubs can offer discounts of up to 20%, 25% or 30% on eat-in ...
Cobra Beer is proud to announce that its new look will be rolled out across its entire range, reinforcing its reputation as the perfect pairing with Pan-Asian cuisine. The British palate continues to ...
Cobra Beer, a UK-based brand, has awarded its creative duties to Euro RSCG while the media duties will be handled by MPG. The business that came to Euro RSCG following a multi-agency pitch is in the ...
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