The color of a vehicle matters. It's the first thing you see, and it often becomes the main identifier of the vehicle. It's a deal breaker and a deal maker. It tortures the shopper and divides soul ...

SAN FRANCISCO -- The BMW Flow electric SUV concept can change hues at the press of a button, going from white to gray or black, and back again in moments. While it can't go beyond shades of gray and, ...

BMW created the ideal getaway car: a color-swapping EV that will discreetly disguise itself while making a silent, engine-less escape. The German automaker debuted the iX Flow electric crossover at ...

BMW revealed its latest concept car at the Consumer Electronics Show (CES) 2023 in Las Vegas and it made quite the splash. There’s no door handle or any buttons on the dashboard, and there’s a winking ...

Prince made the case for a little red Corvette, but how about a plaid BMW? The latest concept car from the German automaker is bringing this previously unimaginable color scheme to life. The BMW i ...