The best software for lead tracking and management is the Hubspot CRM due to its detailed lead capture, conversion tools and analytics abilities. Hubspot offers great flexibility as well, since the ...

Act-On’s latest AI release is part of a multi-step campaign to enhance marketing automation capabilities and help marketers focus time and resources more efficiently and accurately. Act-On AI ...

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.