For marketing companies like ours and our clients, success is measured by the ability to generate, evaluate, nurture and close leads. And for the most part, that means digital leads. The perceived ...

AUSTIN, Texas--(BUSINESS WIRE)-- Epicor, a global leader of industry-specific enterprise software to promote business growth, today announced it has acquired KYKLO, a leading provider of Product ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

In today's digital age, data is the key to unlocking successful lead generation. Customer data, specifically, is what allows the modern business owner to gain precious insights into their target ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

December 08, 2025 – PRESSADVANTAGE – Infintech Designs published a case study that details the results of a digital marketing ...

Let’s face it, lead generation can be a real pain. One month you’re drowning in prospects. The next you’re wondering if your website’s broken because nobody’s filling out your contact form. I’ve been ...

Businesses seeking growth are often eerily similar to serial dieters. There's a process for achieving a healthy weight that will always be effective. Eat whole foods instead of those processed with ...

Lead generation helps businesses find potential customers, crucial for growth. There are two main types: outbound reaches out directly, inbound attracts customers. Effective targeting in lead ...