Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

In a year defined by oversaturation and shortened attention spans, the marketing campaigns that truly stood out in 2025 were ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Choosing which methods are right for your restaurant to measure marketing campaigns in order to analyze the data you need can be daunting for any restaurateur. We delve into ways to gauge your ...

This article is part of a content series on diversity, equity, and inclusion for Campaign Asia-Pacific and Greater China’s Women to Watch, created in partnership with EssenceMediacom. Meha Verghese, ...

In this article, we explore how media buyers, marketers, and agencies can adopt sustainable practices to build greener and more effective advertising campaigns. Energy, travel, automotive, ...

As technology has advanced, so too have the ways in which marketers are able to gather data about those they are trying to market to. From sending direct surveys to monitoring clicks, marketers are ...

Whether it’s from their favorite store, a service they use or perhaps a local nonprofit they follow, people are likely being sent multiple email marketing messages every day. And as one of the most ...

In a recent study published in the Proceedings of the National Academy of Sciences, researchers examined the impact and success of social media advertisements worth $40 million in influencing the ...

The 2025 campaign leverages consumer insights to reinforce RE/MAX as the most trusted name in real estate. DENVER, Jan. 27, 2025 /PRNewswire/ -- RE/MAX, the #1 name in real estate1 and #1 in brand ...

Ampersand, an audience-first TV advertising sales and technology company, has announced the launch of TrueStream Political, a purpose-built political streaming solution designed to modernize how ...