Email is one of the most powerful media marketers have, and it's no wonder. Some 72% of consumers prefer email as their primary means of communicating with brands, and one source reports a $44 ROI for ...

Did you know that while 48% of emails are currently spam, that share is expected to drop to 43% by 2030? Or how about that 77% of B2B buyers say they prefer to receive communication via email? Those ...

Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And using ...

In today’s world of overwhelming email competition in the inbox, standing out is crucial! Dynamic Content, or Real-Time Content, has become essential for making a real impact in your marketing emails ...

Email is a staple in marketing, providing many experts with a primary means of communication with their clientele. In a recent study, 90% of marketing pros named email as their top metric for ...

Should you only send emails at certain times? Will certain words land your email in the spam folder? This infographic from Campaigner Email Marketing examines the validity of commonly held email ...

Opinions expressed by Entrepreneur contributors are their own. While it might seem like millennials are on their computers or smartphones 24/7, that doesn’t necessarily mean they are checking their ...

As content marketing continues to rise in popularity, more and more businesses are creating original content to engage and educate their audiences. Infographics are an especially popular way for ...