The polarizing adidas x Fear of God Athletics II Basketball shoes are marked down from $180 to $54 in three colorways online.

The collection titled “Opening Season” is the first full line from the brand’s new Athletics branch. Backed by Adidas, the pieces remain minimalist in elevated ways like hooded vests, tank tops with ...

H-TOWN — It's all about the HBCU Culture as the Fear of God and adidas are back at it again, bringing the heat with their latest drop for you to stomp on The Yard at your HBCU: the II Basketball ...

Fear Of God has launched a multiyear partnership with the NBA and WNBA. Today, a collection was revealed to showcase the brand’s level of commitment to the two critical leagues. This news marks an ...

Your kid’s dream neutral sweatsuit just hit the sale section — and Fear of God Essentials rarely sticks around for long.

The Fear of God line is expanding with new basketball shoes. As of Saturday, March 8, at 10 a.m. ET, the Fear of God Athletics II BASKETBALL shoes are available to order for $180 a pair. These ...

When Fear of God designer Jerry Lorenzo went to Jay-Z’s annual Academy Awards afterparty last month, he showed up in a surprisingly chill suit. On a night where many celebrities, inspired by the ...

When it comes to quiet luxury, few high-end brands hit the ball out of the park as consistently as Fear of God. The Black-owned luxury brand, known widely for its cult-favorite streetwear ESSENTIALS ...

Shortly after being unveiled, Fear of God has now readied the introduction of its 2021 “Seventh Collection.” Coming in with an expansive range of offerings, the inaugural release features outerwear, ...

Three years after announcing a partnership, Fear of God x adidas is finally here. Dubbed Fear of God Athletics, or Athletics for short, the collaboration blends founder Jerry Lorenzo‘s penchant for ...

Since launching in 2013, Fear of God hasn't exactly gone about building a fashion line in the traditional way. For one, the brand churns out $900 jeans and $700 hoodies—and then sells out of ...