“The badge, the history, everything about it – it’s in your blood.” These are the words that came from John Terry, one of Chelsea’s most Legendary Players. They show just how much the team means to ...

Guinness is returning to the front of an English football shirt for the first time since 1986 after signing a deal with Women ...

The Division I Cabinet approved the measure on Friday, which will allow schools to add up to two sponsorship logos (up to ...

Ohio State is looking at potential jersey patch sponsorships to bring in new revenue if the NCAA adopts a proposal to allow ...

The leader of the largest multimedia rights holder in college athletics is confident sponsor patches will begin appearing on team jerseys sooner than later with schools under pressure to find new ways ...

Chelsea last had a long-term front-of-shirt sponsor in May 2023, but those inside the club insist there is logic behind not signing a deal ...

Although the NFL is considered the most popular American sport, winning the NCAA National Championship Trophy is also the ...

State Farm is pulling its ads from Penn State football broadcasts, while General Motors is reconsidering its sponsorship deal and Wall Street is threatening to downgrade the school's credit rating, ...

A grassroots football league is seeking sponsorship to help sustain and grow the game at community level. The Basingstoke Football League, which has supported football in Basingstoke and surrounding ...

Chinas footballers may be struggling on the pitch but its companies are proving to be a big player, signing sponsorship deals with FIFA as the giant Asian nation looks to boost its chances of hosting ...