Remember a couple of months ago when we were impressed with GM’s plan to spend $100 million on the 2008 Chevy Malibu ad campaign? We were wrong. Try more than $150 million, which is pretty close to ...
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands ...
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