Google announced a new Hotel Booking Links program was formerly offered through the Hotels Ads system. Hotels and travel companies are encouraged to join. Current Google Hotel Ads advertisers don’t ...

Google is expanding its free hotel booking links to show on Search and Maps, the company announced Wednesday. The company is also adding reporting capabilities, support for hotel rates in Google ...

Pressure from regulators and maybe disgruntled partners prompted Google to add free booking links in search results and Maps in travel. Google certainly hasn't leveled the proverbial playing field ...

A screenshot displaying Google's free hotel booking links feature, which allows hotel and travel partners to display real-time hotel pricing and availability for specific dates. Photo Credit: Google ...

Just like it did with Google Shopping and also with Google Flights, Google announced it is now opening up free listings within Google Hotel search. There is a new section in Google Hotel search for ...

The advice comes from seasoned travelers and hospitality experts, including a general manager of a luxury hotel ...