FullBeauty Brands’ deal for Cuup offers the size-inclusive intimates company a stronger foothold with the coveted Instagram and TikTok generation, but that doesn’t mean it’s giving up on the boomers ...

FullBeauty is hoping to capitalize on Cuup’s core customer base to expand its reach to a younger demographic. “We are thrilled to welcome Cuup and the Cuup team to the FullBeauty Brands family, as we ...

Continuing its growth, inclusive fashion company FullBeauty Brands has bought Dia & Co., an online size-inclusive marketplace, for an undisclosed sum, according to a Wednesday press release. As part ...

Walmart is selling online apparel brand Eloquii to FullBeauty Brands, marking the retailer's third divestiture of a direct-to-consumer brand this year. The retailer bought Eloquii in 2018 for a ...

After a 123-year history in plus-size fashion, FullBeauty Brands is moving fast and looking to learn some new tricks as it seeks to bring in younger shoppers. The company said on Wednesday that it ...

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate Destination XL Group and FullBeauty have agreed to combine in ...

NEW YORK--(BUSINESS WIRE)--FullBeauty announced today that it has agreed to acquire plus-size fashion authority ELOQUII Inc. from Walmart. ELOQUII’s mission to inspire positive change through the ...

NEW YORK--(BUSINESS WIRE)--FullBeauty Brands, a first mover in inclusive sizing, and proudly inclusive since 1901, today announced that it has acquired CUUP, a U.S.-based digitally native ...

Walmart has reached an agreement to sell Eloquii, a plus-sized apparel brand it has owned for over four years. The deal, announced in a Friday press release, will see FullBeauty Brands purchase the ...

Plus apparel companies Destination XL Group and FullBeauty Brands on Thursday announced an agreement to merge and expect their deal to close in the first half of 2026. FullBeauty Chief Executive ...

The combined company, formed as a result of the merger between Destination XL and FullBeauty, will unite complementary brands, channels, and capabilities to better serve plus-size women and Big + Tall ...