Generation YouTube (2015) is a National Geographic documentary written by Jim Nally. It follows the story of the video-sharing site YouTube on its tenth anniversary. The documentary focuses on the ...

US Surgeon General Vivek Murthy has declared loneliness an epidemic, and Gen Zers are feeling it most -- at twice the rate of senior citizens. Experts partly blame the false connections of social ...

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on ...

Generation-Z (roughly twenty-somethings) is the first consumer group to grow up in an all-digital world—digital natives. Just like the cutting-edge technology that is their second nature, members of ...

A new survey suggests that young consumers who use social media to learn about complex financial topics may be savvy enough to understand the pitfalls. According to the survey by WallStreetZen, 76% of ...

Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...

Back in September of 2021, Google said YouTube Music hit 50 million subscribers faster than it expected. A new market analysis report this week notes that YouTube Music grew 50% in a 12 month period ...

Gen’s CMO Krista Todd believes the AI-created campaign will have saved the team in the region of a million dollars, but saved ...

Gen Z uses Snapchat and TikTok more than millennials, who use Facebook more, but they seem to agree on two other platforms, Emarketer data shows.