Kids today watch more YouTube and Twitch than traditional TV, giving them control over what they see and when they see it. Live streams and other unfiltered media can expose kids to risky or ...

Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

From emotional closeness to feeling intimidated by her daughter’s fearlessness, Rani Mukerji opens up about parenting a Gen Alpha child ...

This week, researchers at Oxford University Press have revealed what 2025's 'word of the year' was for Generation Alpha. For ...

Some of the most entertaining tidbits from Google’s Year in Search 2024 were the queries around “Why do kids say…” Like, “Why do kids say sigma?” “Gyat?” “Ohio?” Recently, Google shared that 2025 ...

Is it just me, or does it feel like parenting has become a total minefield lately? Critics are sounding the alarm, claiming ...

As with any generation, Gen Alpha has its own lexicon of what’s cool and what’s not, and they’re letting everyone older than ...

Gen Alpha kids are helping shape where families go and what they do on vacation, according to a Hilton report. Letting kids help plan the trip builds their confidence and makes travel more fun for ...

If you're a marketer looking to impact and engage Gen X, Millennials, or Gen Zs, you'd better ask yourself how well you know the Gen Alphas living with them.

While Gen Z (born between 1997 and 2009) is under a constant microscope as the next generation to shape the economy, Gen ...

Are you involving your kids in the vacation planning process? Keep scrolling to find out how traveling to Hawaii with kids is changing! This post about visiting Hawaii with kids was written by Hawaii ...