FoodBusinessNews

Hero Bread partners with Just Salad

NEW YORK — Low carb bread brand Hero Bread is partnering with fast-casual chain Just Salad on the restaurant’s permanent wrap menu. Alongside the partnership’s debut, Just Salad also is releasing a ...
FoodBusinessNews

Hero Bread switches to olive oil

SAN FRANCISCO — Low-carb bread brand Hero Bread has reformulated its bread, buns and tortillas to feature olive oil. The olive oil replaces canola oil and seed oil, the company said. Hero Bread said ...
Yahoo

This High-Fiber, Low-Carb Bread Company Just Launched a New Product—And It Has Half The Calories of the Original

The market for higher fiber, higher protein carbohydrate-based food products is on fire. You can find everything from bean-based pasta to high-protein, low-carb bread products to tortillas with zero ...
Food

Better-for-you Hero Bread lands $15m in series B round by ‘going from pitching a dream to pitching a business’

A “massive” repeat purchase rate of 74% direct-to-consumer and 54% at retail combined with healthy margins and strong “no f***ing way” factor helped food-tech startup Hero Bread secure $15m in series ...
Food

Hero Bread raises $21m to fuel retail expansion of better-for-you baked goods

Hero Bread is using $21 million in series B funding to reinforce its retail footprint as more consumers demand more nutritious and healthier baked goods, including through direct-to-consumer (DTC) ...
QSR magazine

Just Salad Launches Winter Menu and New Wrap Menu in Partnership with Hero Bread

Just Salad announced the launch of its 2023 seasonal winter menu items, as well as a new permanent wrap menu created in partnership with Hero Bread, a food innovation company on a quest to help make ...
People

Tom Brady Is 'Back to' Eating Bread in Ad for Subway's New 1-Net Carb, 100-Calorie Hero

"I'm pumped that I can get back to bread, all because of Hero," says the NFL star Dave Quinn is the Deputy News Director at PEOPLE. He has been working at the brand since 2016, and is the author of ...
QSR magazine

Subway Starts Testing One-Net-Carb Bread Option

Subway announced it is the first quick-service restaurant brand to offer a one-net-carb bread option for guests, as part of a new product test in partnership with food tech startup Hero Labs, Inc.
Business Wire

Many Think Bread Is Broken, but There’s a Hero to the Rescue

SAN FRANCISCO--(BUSINESS WIRE)--Hero Labs, Inc. (“Hero”), a food tech company that recently raised over $30M to reinvent the global bread and baked goods industry, today announced the launch of its ...
The Boston Globe

Here to save your carb-cutting diet: Hero Bread

If you promised to cut down on carbs, the sight of croissants, warm biscuits, and rolls can break your resolve. This is why Cole Glass might be your new hero. In fact, Glass named his brand Hero, a ...
Idaho Statesman

Order a sandwich with ‘the only bread Tom Brady eats.’ Boise is one of 5 test markets

If you watch NFL football, you’ve probably seen Tom Brady in ads about Subway bread that he doesn’t eat. But now the notoriously health-conscious quarterback can enjoy a Subway sandwich — if he’s in ...