While an ad might be technically viewable, its placement on a cluttered, low-quality page makes it functionally invisible to ...

They can make you smile or shed a tear. They can get you to reflect or prompt you to look ahead. Themed advertisements have long been a staple of the holiday season, with roots in the 1930s and ...

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...

The best Christmas ads of all time tend to have certain key ingredients. A healthy dose of nostalgia, a little light humour... Jason Statham as Santa riding a tank instead of a sleigh... oh wait. No ...

In a series of nostalgic flashbacks, the SUV morphs from a winter beater into a family scrapbook on wheels: kids growing up, ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Instacart is paying homage to the classic stop-motion ...

Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top ...

With 41% of holiday shoppers planning to tackle their lists before Halloween, the time for advertisers to launch their seasonal campaigns is well ahead of Black Friday. Audio is giving easy wins for ...

The holidays are a time for laughter, love, and-if we're being honest-tears. Every year, a few holiday commercials manage to hit us right in the feels, leaving us emotional long after the TV goes dark ...

Coca-Cola released new holiday commercials developed with generative AI and guided by “human storytellers.” Viewers criticized the look and feel, with viral comments urging Coke to use human artists ...

Ahhhh, the holidays. Depending on where you live in the world, that term could mean anything from the last few days of December to two full months at the end of the year. As a result, starting shortly ...

— -- Playful polar bears. Grouchy gingerbread men. Generous penguins. An under-the-weather Rudolph the Red-Nosed Reindeer. These are just a few of the animated characters appearing in holiday TV ...