A clever use of negative space in logos can create memorable designs that add an extra level of meaning to a brand identity. Just think of the much-acclaimed FedEx logo with its hidden arrow - one of ...

CLEVELAND — On July 15, 2024, NASA’s logo is turning 65. The iconic symbol, known affectionately as “the meatball,” was developed at NASA’s Lewis Research Center in Cleveland (now called NASA Glenn).

A brand’s logo is a precious thing, not to be twisted, put against the wrong backdrop, or altered in any way that disrupts the visual consistency it’s designed to convey. But for their new capsule ...

Elon Musk is rebranding Twitter to X, but not everyone's pleased about it. The billionaire ditched the bird logo design and replaced it with a large art-deco style "X." Some users have attacked the ...