As William Shakespeare famously said, “This above all: to thine own self be true.” And, it can also be said, be true and loyal to those nearest and dearest to you. Whether you’re looking for a sweet ...

We show loyalty to our parents, our partners, and our best pals. And, of course, our furry friends. But if someone asked you to capture that emotion in words, what would you say, exactly? If you’re ...

Loyalty is a very important part of meaningful relationships—it’s a strong foundation for trust, honesty, and caring. Your loyalty, when it’s earned, is one of the most valuable things you can give ...

“Hey, is this thing on?” That's just one of many questions that both a pop princess and a loyalty manager could ask. Being unsure whether your customers can hear you—or whether or not you’re ...

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

Building customer loyalty requires going beyond satisfaction with “wow” moments and anticipatory service. A perfect product, caring service, timeliness and service recovery are keys to satisfied ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Anand Sankara Narayanan is the CMO at Finance House Group, UAE, leading modern marketing at the intersection of culture, customers & growth. Marketers frequently champion the idea of "customer loyalty ...

Beyond clicks and likes. Engagement that drives loyalty is bidirectional, relational and continual. Extend your perspective beyond superficial metrics like clicks and likes. Loyalty is more than ...