NEW YORK—The ongoing economic slowdown and the lack of major cyclical events like the midterm elections has prompted Magna to reduce its overall forecasts for U.S. advertising in 2023 and to predict a ...

TV viewership is now decreasing faster than linear TV inventory prices are increasing, according to Magna’s latest forecast. This shift is causing the TV networks’ revenues to slip. Global linear TV ...

But linear TV isn’t going anywhere just yet. “This year what has surprised me is the resilience of national TV,” said Vincent Letang, EVP for global market intelligence at Magna. “In our June update ...

The Hollywood strikes "may lead to a lack of fresh attractive content in the first half of 2024 and thus potentially a further acceleration in long-term viewing declines," warns a Magna report. By ...

Audience measurement firm Comscore has struck a deal with Magna, part of IPG Mediabrands, to use Comscore’s local television ratings to “inform” local TV buys across the organization. The companies ...

Advertising firm Magna, part of media giant Interpublic, has trimmed its 2025 forecast due to recent declines in consumer confidence. The new outlook calls for growth of 4.3%, down from a prior ...

TV viewers tweet much more during commercial time than program time -- contradicting an earlier study of the activity. A new Magna Global study shows viewers posted 21% more tweets per minute during ...

The TV industry is just a few months away from making its most important pitch to Madison Avenue, but one of the biggest buyers of media in the U.S. is already mulling new alternatives to the boob ...

NEW YORK—Though performing better than initially expected in 2020, the national TV advertising revenue for the U.S. is expected to see a jump of 4.6% in 2021, according to a new report by Magna Global ...

Magna Global analyst Steve Sternberg issued a report assessing the performance of some key fall shows thus far. Highlights: -- "Pushing Daisies" – "ABC was obviously hoping for better than a 4th place ...