There doesn't seem to be any set formula as to what the next weird viral makeup trend is going to be, or when it's due to grace us with it's presence, but there seems to be an overriding sense of ...

While makeup tools aren’t necessarily the most exciting part of a beauty collection, they certainly are key. The types of applicators you’re using will effect how products lay on the skin, so you’ve ...

In an effort to expand accessibility for beauty consumers, L’Oréal last week showcased its new handheld, computerized makeup applicator called HAPTA. HAPTA will be piloted through L’Oréal brand ...

'For L’Oréal, the future of beauty is inclusive,' says the brand. L'Oréal is vamping things up in 2023, and that means expanding accessibility and inclusivity to reach even more makeup lovers. At the ...

Posts from this topic will be added to your daily email digest and your homepage feed. The company is also working on Hapta, an accessible lipstick applicator that helps those with limited hand and ...