Green marketing tells consumers you're looking out for the environment. The cars you sell use less fuel, your washing machines are more water-efficient, or your bananas are organic. Even if the ...

Lion Shirdan is a marketing advisor, creative director and the founder of UPRISE Management, a 360˚ marketing, branding and creative agency. Now more than ever, consumers are seeking out products and ...

Sales of packaged goods advertised as environmentally and socially conscious have been rising. Over the past year, consumers plunked down $73 billion for products described as sustainable. The federal ...

In today's increasingly environmentally conscious world, businesses are striving to align themselves with sustainability and eco-friendly practices. However, the use of certain green marketing terms ...

In an era where sustainability is a major selling point, consumers are increasingly drawn to brands that claim to be eco-friendly. However, not all green claims are genuine to show that they are ...