Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Strategic planning involves considering potential internal and external impacts on the organization and then mapping out an approach to deal with these impacts. From a marketing standpoint, ...

Strategic marketing planning includes setting objectives, strategies and tactics to achieve business and marketing goals. An established plan might have a marketing goal of increasing market share by ...

What makes a strategic plan “strategic”? This question was at the heart of a 2020-21 study that my RHB colleague Aimee Hosemann and I led -- with the research assistance of Connor LaGrange, graduate ...

One of the best things about being a consultant is the opportunity to see so many kinds of businesses. Though different companies are certainly at different stages of their lifecycles, strategic ...

When it comes to strategic planning, business leaders should have a marketing mindset. Keeping customers’ needs and wants should always be top of mind. The Fast Company Executive Board is a private, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jo Ann Herold As a ...

Forbes contributors publish independent expert analyses and insights. I enable organizations to simplify so they can focus on valuable work. You know the annual drill: you and your teams gather data, ...

Opinions expressed by Entrepreneur contributors are their own. Strategic planning is an organization’s process of defining its strategy or direction and making decisions on allocating its resources to ...