While Super Bowl LIX was a winner for women-focused ads by Nike, the NFL and Dove, the big game was missing the “creative freshness and epic fun” that audiences and the ad industry have come to expect ...

CeraVe, fresh from its 'medutainment’ triumph at the Super Bowl, is at it again. “The One Under the Sun” is a two-minute romcom styled to look like a Netflix trailer. We follow our heroine through ups ...

With its new NBA partnership, CeraVe truly has skin in the game. The brand announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. Posts on CeraVe’s social ...

The humorous video content allows CeraVe to continue producing “medutainment” that seeks to address medical taboos in entertaining ways. “I think one of the joys of creativity today is that you can ...