Who needs upfronts anyway? Jake Paul vs. Mike Tyson, Netflix’s first live sporting event, has been stuffed with Netflix promotion during its first broadcast hour. The main event began at 8 p.m. EST on ...
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From 'Squid Game' to 'Frankenstein,' Netflix takes brand promotion to a new level at Tudum
Vanessa Agabo-Davalos has spent hours watching the dystopian drama "Squid Game" on Netflix. But nothing could prepare the 21-year-old college student for seeing one of the show's actors walk the red ...
PHILADELPHIA – [Sept. 3, 2025] – Joe Hand Promotions, the nation’s leading provider of live sports content to commercial establishments, today announced a partnership with Netflix to deliver one of ...
This collaboration marks the third time a Netflix live sporting event of this scale will be distributed across the commercial marketplace following last November’s record-setting Jake Paul vs. Mike ...
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