Netflix is the expert at getting us to stay on our couches. So why does it want us to leave our house and go to the streamer’s? In 2025, Netflix will launch “Netflix House,” aka brick-and-mortar fan ...

Netflix is opening two "Netflix Houses" in the US this year. Are those theme parks? Kind of. But they're really marketing programs for Netflix superfans. A few years ago, it seemed hard to imagine ...

Netflix and MrBeast are testing mini theme parks to transport their IP off-screen. The venues are built to wow fans of the brands and meet consumer demand for IRL experiences. Experts broke down the ...

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