The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today ...

Ad viewability is now table stakes, but audibility measurement is still in its very earliest stages. It’s been two years since the Media Rating Council released its standard for digital audio ...

Pandora owns a few points of differentiation when using sequential messaging. Owning listening data for tens of millions of monthly listeners, and a listening history going back nearly 11 years, gives ...

There are plenty of options to support advertisers in post-campaign analysis, but few that provide support prior or during the campaign. Pandora on Tuesday will launch audience measurement tools to ...

Streaming music provider Pandora has launched an in-house audio consultancy called Studio Resonate, according to a company press release. The unit will work with brands on their audio marketing ...

“This is a natural extension of the best-in-class personalization we bring to the music listening experience on Pandora every day,” said John Trimble, chief revenue officer at Pandora. “Our massive ...

The Internet radio service, which once cited user unhappiness in abandoning the use of audio advertising, is now occasionally playing 15-second ads between songs. CNET contributor Don Reisinger is a ...

From paidContent.org: As Pandora’s audience begins to mirror that of radio listeners at large, the company will likely run additional audio ads, Pandora CEO Joe Kennedy said at the econSM Conference ...