In May 2006, Pepsi received an unexpected letter claiming the writer had access to confidential Coca-Cola documents and ...

The rivalry between Pepsi and Coca-Cola is maybe the most famous in all of food, and while taste certainly plays a role, it has often been a rivalry about branding. With both colas dating back to the ...

Earlier this year, Dr Pepper made headlines for the milestone of passing competitor Pepsi to become the number-two cola in the country. Another area where the brand surpasses Pepsi is TV ad spending.

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Viewers took to social media to voice their complaints with the ad. — -- Pepsi is pulling its new ad featuring Kendall Jenner stepping into a protest after the image of Jenner handing a police ...

Circa-1880s bottle for Pemberton's French Wine Coca, a forerunner to Coca-Cola, served up a $31,980 top bid, while circa-1920s Pepsi-Cola fountain syrup jug went 4x estimate at $27,060 DENVER, Pa., ...