Pepsi launched a "points" promotion in 1996 that included a "joke" prize of a $23M fighter jet. College student John Leonard took this challenge seriously, and launched a plan to nab the prize. A new ...

Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...

It all started with the beverage company’s post when they wrote the “real” reason behind Aryabhata inventing zero. “Sources say Aryabhata invented zero just to count the number of calories in Pepsi ...

During the 1990s, the great “Cola Wars” reached its peak as consumers debated which cola brand they’d pledge their allegiance to. The top contenders were Coke, the undisputed leader in the global soda ...

Sorry, we’re all out of Coke movies. Is a Pepsi movie okay? Deadline reports that Judd Apatow is directing Cola Wars, a film about the battle between Coke and Pepsi ...

Soda goes flat fast. The best soda commercials, however, stay bubbly-pop-fresh for generations. Pepsi arguably leads the pack, having invested record-breaking sums in splashy campaigns and moments ...

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