Keeping a 60-year-old mascot relevant is no small feat, but Pillsbury has done it with flair – proving that nostalgia, when handled right, can feel fresh. In celebrating the Doughboy’s enduring charm, ...

There is something wonderfully nostalgic about the Pillsbury Doughboy, his cheerful giggle, that familiar chef’s hat, and the warmth he brings to any kitchen. For many, he is more than a mascot; he is ...

The beloved mascot celebrates this milestone birthday with a rare look inside his cozy world through an augmented reality experience, complete with limited-edition Pillsbury collectibles The ...