Brand mascots have had quite the journey. From the Michelin Man's debut in 1898 through the golden age of TV advertising, ...

OpenAI's text-to-video Sora 2 AI model went viral as soon as the company released the TikTok-style Sora AI app a few weeks ago. Sora rose to the top of the App Store quickly, as fans employed the AI ...

As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond ...

As Duolingo retires then resurrects its owl, it’s clear that mascots are serious business, says Charlie Skinner First Duolingo retired its owl, then it brought it back from the dead. Publicity stunt?

There was a time when brand mascots weren’t just logos or cartoon characters — they were part of everyday life. Some became household names, showing up in TV commercials, cereal boxes, and store ...

Mascots aren't just tacky costumes anymore, they're the next frontier in the world of sport branding, writes Mike Perry.

The Pop-Tarts mascots are gearing up for the inevitable. Several will be sacrificial lambs at their namesake college football game. “In 2023, Pop-Tarts changed the world of brand mascots forever when ...

NFL mascots do more than entertain—they build a team's identity, hype up the crowd, and sometimes even steal the spotlight. In 2025, 29 of the 32 teams have official mascots, each bringing their own ...

While not every NBA team has a mascot, some teams have multiple, which means that there are plenty of mascots roaming around the basketball world. Some are a welcome addition to the hardwood while ...