While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

(CX) and consumer behaviour. In 2025 AI went mainstream, but customers stayed stubbornly human, says Liezel Jonkheid, ...

Understanding what your customers are thinking and why they do what they do can make all the difference in your sales. Beauty giant Neutrogena has invested time and money into consumer psychology — ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account. It’s a reality that can make you anxious about your financial future.

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.

Forbes contributors publish independent expert analyses and insights. I’m a founder, writer and lecturer focusing on VC funds. Despite ongoing economic challenges, the consumer economy has shown ...

Learn about shopping psychology and how packaging design influences consumer behavior. Discover the impact of front and back ...