Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...

The study of preference theory and decision-making delves into how individuals and collectives assess and order alternative outcomes under conditions of uncertainty and complexity. Traditionally ...

Learn how behaviorists explain market inefficiencies through human psychology. Discover key concepts in behavioral economics and finance that challenge rational models.

In a previous post, we considered three of seven "irrational" habits of highly rational people. Here we consider the remaining four, as well as some suggestions for distinguishing the genuinely ...

As artificial intelligence revolutionizes the business world, a more subtle but equally powerful force is emerging: intuitive decision-making. Executives increasingly recognize that combining rational ...