Connected TV retargeting gives B2B marketers a high-impact way to engage buyers, build trust, and move MQLs to SQLs through ...

Retargeting is when you follow a website visitor across the Internet with your campaign ads. This data proves that sometimes we can’t capture people on the first try, and we’ve got to stay in front of ...

Tailoring your online ads to individual users is one of the most potent tools in modern advertising solutions. Not only does it encourage higher click through rates than your typical generic display ...

Mobile retargeting is an integral ingredient in the CTV performance formula. And while streaming campaigns don’t use third-party cookies – there are no cookies in CTV media – the IP address, email or ...

A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for Criteo, CEO Megan Clarken told investors during the company’s ...

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent ...

Data shows that consumers are open to holiday advertising. Some 85% who participated in a study by ad-tech company GumGum say they are receptive to receiving ads this year, and 31% noted that they ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Web2 marketers have long had tricks to track down and "acquire" (in ad speak) likely customers. But Web3? Not so much, says ad-tech exec Asaf Nadler. His company Addressable, is out with a new service ...

As a business owner, growing your company is one of your top priorities, but as a small-business founder, you know what a challenge it can be: You may lack the budget for big marketing campaigns or ...