There’s growing corporate sponsorship in the world of rodeo — but not the typical rodeo most Americans envision. No, these rodeos are just a bit different. Ahh, rodea, the heritage of the great ...

As the rodeo has cemented itself as a January staple, it’s also been marred by animal injuries and deaths each year.

CALDWELL — The Caldwell Night Rodeo received a multiyear sponsorship from D&B Supply, leading to a name change for the rodeo arena and a promise to continue despite setbacks from the COVID-19 pandemic ...

ROYSE CITY, Texas – Western Sports Media LLC, a partner of Sports Illustrated's Rodeo Daily, a FanNation channel, is announcing a sponsorship of Don Payne for the 2024 rodeo year. Payne was the NFR ...

Houston’s biggest event is getting a little more star power this year. SirDavis American Whisky, the spirits brand founded by Beyoncé Knowles-Carter, has been announced as an Official Sponsor of the ...

Dustin Jenkins, a state champion bull rider, and Mariah Rys-Sikora, the state high school rodeo queen, are seeking sponsors for their trip to the National High School Rodeo Finals. Jenkins, a recent ...

Local media members and rodeo sponsors gathered to learn the way of the rodeo by attending the return of Clown College Tuesday. Participants were able to receive their degree by partaking in saddle ...

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. General. By submitting an entry to the Post Malone at Rodeo Houston Ticket Sweepstakes (“Sweepstakes ...

Rodeo attendees can try SirDavis' signature cocktail "Texas Buckiin" at several activations throughout NRG Park. Beyoncé is taking her SirDavis American Whisky to the 2025 Houston Livestock Show and ...

Prior to being elected last November as the first female president in the 114-year history of Pendleton Round-Up Association, Tiah DeGrofft served as the sponsor director for eight years. This ...

HOUSTON — The Houston Livestock Show and Rodeo was canceled last week due to coronavirus concerns. The Rodeo grounds closed on Wednesday, leaving vendors, performers and visitors with a plethora of ...

KAISERSLAUTERN, Germany – Kept in the barn because of COVID in 2020, the Total Army Sponsorship Rodeo wrangled by U.S. Army Garrison Rheinland-Pfalz is out of the gates with a new format and approach ...