Execs say DIY OpenAI connections risked pushing CRM data past the ‘trust boundary’ Salesforce users running Agentforce with ...

Data 360, Salesforce’s unified data foundation that brings together its Data Cloud, Tableau, MuleSoft and Informatica technologies under one governed architecture, is the unifying layer.

Increased fees for Salesforce’s Connector program are beginning to affect software vendors, potentially raising integration ...

A recent UNC6395 Salesloft Drift breach reveals Salesforce SaaS risks. Learn how to simplify breach detection, prevention, ...

Salesforce moves agentic AI deeper into marketing, aiming to turn website engagement into autonomous pipeline generation.

For most of its life inside the enterprise, Salesforce was treated as "just" a critical application, a powerful CRM that needed strong profiles, roles, ...

Salesforce is partnering with Google for an integration that will enable sales, marketing and advertising data to flow between the Analytics 360 Suite and Salesforce’s Marketing and Sales clouds. Read ...

Federal agencies invest billions of IT dollars annually to deliver services more effectively and securely. However, many face a common stumbling block: How to overcome obstacles that hinder ...

Salesforce Inc. is expanding its generative artificial intelligence footprint today with new capabilities for its Einstein GPT general-purpose AI assistant that allow it to work with its Flow workflow ...

Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to executing ...