Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

In an era where digital presence defines influence, Mohammed Jafar Shaikh has emerged as a versatile name blending art, ...

Social media is a cornerstone of any successful marketing strategy, and in 2025, its significance will only grow. For entrepreneurs, marketing experts, and social media managers alike, the challenge ...

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Shubhangi Goel Every time Shubhangi publishes a story, you’ll get an alert straight to your ...

Carly Quellman, aka Carly Que, is a multimedia strategist and storyteller at the intersection of technology and the humanities, investigating how perspective can enhance, rather than overstimulate, ...

Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these channels; a ...

If you run your company's social media pages, you probably have some opinions about different platforms, strategy, content ...

You don't need to be an influencer to leverage the power of social media to create a high-income side hustle. Did you know that the global spend on social media advertizing is projected to reach a ...

Social media management often feels like an endless juggling act—balancing content creation, scheduling, and audience engagement across multiple platforms. Whether you’re an individual creator trying ...