Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook ...

For new entrepreneurs, social media is often an essential channel for marketing, networking and brand visibility. Yet the same platforms that drive opportunity can also encourage nonstop scrolling, ...

Forbes contributors publish independent expert analyses and insights. Chelsea writes about marketing, freelance life, and entrepreneurship. If you dislike talking about yourself, sharing your wins, or ...

How women-owned companies can highlight their business's unique features using social media marketing.

In 2026, just shouting about your products isn’t enough. People want to connect with the humans behind the brand. It’s about ...

Social media can drive leads, but only when it’s used strategically rather than chasing virality or posting aimlessly. The real results come from consistent, clear messaging that builds trust, tracks ...

Previously reserved for celebrities and public figures, a social media verification badge was once a coveted status symbol. Today, verification has evolved into a vital tool for brands, influencers ...

Social media in 2025 is more competitive than ever, with shrinking attention spans and algorithms favoring authentic, engaging content over salesy posts. To stand out, businesses need to combine ...

The truth is that in this modern day of digital business, the question of whether or not social media followers are legitimate business assets is a popular one. No longer derided as no more than ...

“Use Meta Business Suite. Centralize the management of Facebook and Instagram to make it easy on yourself. You can post to Facebook and Instagram at the same time, if you connect those. You can do 2 ...